
The Slow-KiloByte Diet: A minimalist approach to reducing digital consumption.
There are two things everybody seems to be struggling with during lockdown (ok, maybe if you count sex and relationships that’d be three): Healthy eating

We need to move away from toxic dating apps
We’re living in a world of constant revolutions. Although you can fairly point out that issues are sparkling in every area of society, you can

Positive Psychology: Focusing on your strenghts to find a better life
In the Internet Age, it seems like everybody and their grandma have found their internal compass. There are articles, books, Instagram posts, Facebook posts, Youtube

The Courage to be Exclusive: Why Your Brand SHOULDN’T be for Everyone.
If you want to market a party or event, the first word you’re likely to use is “exclusive”. Human beings are instinctively attracted to the

Beyond Demographics: Understanding your Audience BEFORE Marketing.
Before you launch (or, using an even better word, release) a new project, there’s always a flash of mixed feelings. Suddenly, you can still see

The Barbell Strategy: The 90/10 Rule for Taking Risks
We’ve talked about strategies to take risks before. And, in particular, about making sure that, whatever you do, you don’t blow up. So, today we

Your Favourite Platforms are Moving to Crypto. What Does that Mean for You?
If you were Reddit’s Founder, your life would be almost like a fairy tale: First, you would have been one of the few innovating and

How NOT to Plan for the Future (or Why We’re Almost Always Wrong).
You are here: We hired a professional artist for this article. He didn’t show up. And, whether you think this is convenient or not, or

The Inspiration Curse (and how to use it in your favour!)
We’ve all been there, either to do it or to see it: Struck by a great idea, a man or woman of tremendous confidence raises

Overwhelmed? Perhaps it is time to hit Unsubscribe.
Some say that, after COVID-19, a mental health crisis is due because of lockdown and isolation measures. Others propone the total opposite. We don’t know

We don’t know enough about COVID-19. That’s exactly why you should be careful.
The voices calling that lockdowns are a violation of liberties have exploded. Over the last few weeks, and as the novel coronavirus spread across America,

Leveraging networks to maximise your chances of success.
In the past, we’ve talked about network effects, and how they influence the way your chances of success. We’ve also discussed the importance of being

The Three Stories You Tell With Your Marketing (And How to Make Them Better)
Imagine you’ve just arrived in a tiny new village. You are there —you’ve decided— to make a change. You want to make things better. So,

A world without cinemas: How will the world change after lockdown?
We didn’t expect to be sitting here, in the midst of 2020, wondering if there were going to be cinemas ever again. But yet again,

COVID-19 taught us the most valuable lesson in risk management.
The #1 Principle of risk management is to play with fire as much as you want… as long as you’re back on your desk the