As you’ve noticed, everything’s going remote. For how long? Well, we can talk about that some other time.
Smart people are moving right now.
If you’re like most business owners nowadays, this was probably a wakeup call for you to get your business online. If you’re the smart kind of business owner, you’re already online, and you’re looking for new ways to help people in their transition to full-online living, and looking for some more business, while you’re at that.
Whichever kind of business owner you are, it doesn’t matter, as long as you promise us you’ll get online (and no, that doesn’t mean limiting to a Facebook page that you’ll never post on). We’ve curated this list of ideas for you to take the worldwide paradigm shift as an opportunity to reinvent yourself either than stagnate. Enjoy it, and let us know if it inspired you to come up with any of your own tactics!
Your tactic checklist.
- Use your site to sell special offers and opportunities: Right now, people are looking for savings, discounts, and anything that promises them predictability and stability. Build that! If you’re a restaurant, sell them a package for a week’s meals as a discount. You can apply this mentality to every business; it’s just a matter of trying!
- Break down your solution to fit the current trends. You can offer digital bundles that do the same service you perform, only at scale. Turn yourself into a digitalised product! For example, a yoga teacher can sell personalised programs that feature pictures and demonstration, which include delivery of a yoga mat plus dietary recommendations in the form of a nice, convenient PDF and a great playlist.
- Help others build the connections they’re looking for. Lockdowns get lonely, and we’re all striving to remain connected and keep the fun rolling. Be the one offering that! Create a place where people can hang out, discuss, and enjoy the things they have in common: Those that brought them to you in the first place.
Nobody knows your business better than you do. Get the juice flowing!
Fortunately for you, only you know exactly what’s right for your business. And there where you don’t yet know what’s right, we’re all willing to be forgiving while you test and try.
Right now, the most important thing you can do is get moving, get smart, and start innovating. In the future, you’ll only remember the times you tried and what you learnt from practice.
Make sure the bad times today are the days you started the good times, online, tomorrow!